Who we are

We believe that our business and our brands reflect each other. We choose true green economy – a market branch with unique growth potential. We know green matters so well that we´ve taken the name to heart.

Our business ethics are important to us, so we only take in brands that we trust. We care about the people we sell the products to and the world we live in. We are passionate about what we do, and we require the same from our brands.

Founder and managing director, Malene Birch, has a degree in Social Science of Economics from Copenhagen University and has since worked with strategic management, branding, venture capital and product development. She is focused on growth in harmony with the facilities and pipeline of our collaborating brands. She has proved herself to be an excellent strategist, able to make tough decisions without gambling with brand values.

All Green Matters’ employees are people who have chosen this business with their hearts. Together we have extensive experience within distribution, strategic management, branding, communications/PR, sales, and marketing.

We are known by every corner of the business, and we work very closely with leading premium retailers all over Denmark. Our brands are represented through leading department stores, pharmacies, perfumeries, hairdressers, beauty salons, health and wellness boutiques, as well as health food store chains.


How we work

Green Matters is built on honesty, respect, and collaboration. Nothing is more important to us when it comes to our clients and our brands. We meet our clients with the respect they deserve, and with a charming and supportive attitude rarely found in the industry.

When we take in a new brand, we will not promise you more than we can keep, because we respect the people we work with. However, that doesn’t mean that we won’t work hard to get our brands to the top of consumers’ minds and baskets.

We craft a unique position in the Danish market using events, press days, demos, morning tv-shows - everything that helps our united position grow, and anything to help our brands to the top.

We are capable of consuming and curating vast amounts of knowledge, information and deep understanding of ingredients and effects. This is your guarantee that your USPs and brand strategy are seriously communicated to retailers, sales reps and consumers.

Malene Birch

Founder & CEO, Master of Science in Economics